Okay. I know what you’re thinking… This blog is going to be all about why it is that you should work with the Mark Siwiec Team. Wrong. In fact, one of the most valuable lessons that I’ve learned throughout my near 30 years in the business is that in order to be successful, one must know their strengths and weaknesses. Let me explain…
Just recently, a friend asked if I wanted to take on a listing in Franklinville, NY. A real estate agent who is eager to land their first listing might have jumped on the request. I, however, respectfully declined. Why would I turn away business? Simply put, my team and I were not the best agent for the job. We would not have represented the client in the way that she deserved and to the degree by which we typically operate on behalf of our clients. When choosing who it is that will represent you during the sale of your home, there are a number of things to keep in mind.
First and foremost, choose an agent about whom you’ve heard great stories. Pick someone that your sister or your neighbor used and had a fantastic experience. Word of mouth, if possible, is always the best way to choose a real estate agent. It’s why we’re so proud of our business being over 78% referral based.
If, however, you’re unable to select an agent based on a recommendation, conduct a simple Google search and identify three real estate agents that you would like to interview. During these interviews, there are a number of questions that you should consider asking. In order to choose who may represent you and your home in the most efficient manner, analyze the following criteria:
Does he or she work full-time or part-time?
What type of experience do they have, specifically, in your town/neighborhood? - How many years have they been selling real estate?
- How much have they sold annually? Compare this to the annual sales for all agents in the region.
- How much have they sold annually in your town/neighborhood?
- What is their marketing plan?
During these interviews, resist the urge to go with the agent that gives you the highest number! This is where so many sellers go wrong. Of course, I realize that it may be impossible to ignore the sweet, seductive soliloquy of the agent professing to sell your home for $25,000 over what it is that other agents are proclaiming. However, there are much better indicators to look for that will determine who is the best man or woman for the job. In this moment, pause, breathe, and make two decisions.
What is the best list price based on the analysis of all three agents?
Who is the best agent to market the property and get it sold?
Finally, after eventually selecting a real estate agent, my last piece of advice would be to, most importantly, hold your agent to their claims and promises. Listen carefully when he or she talks about their marketing plan and be mindful throughout the process as to whether or not it is being executed. Best of luck!
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